Few Human Endeavors Have Been Met with as Much Failure as the Attempt to Healthfully and Effectively Lose Body Fat Long-Term.

Failure is not caused by a lack of scientifically validated strategies for losing fat. Instead, failure results from confusion and uncertainty about discovering the right actions to take and following through on that plan once identified.

At Wayne Coolidge Health Promotion, we have come as close as anyone to mastering the science, behavioral inputs, and validated bio-hacks needed for success. If you decide that safely and effectively dropping body fat is a priority for you, come thrive with us!

Wayne's "Everything You Need to Know About Fat Loss" Introductory Speech.

Take a survey supporting Wayne's PHD dissertation and earn opportunities for one-to-one consulting ($250.00 value), free group coaching, and 50% discounts on WCHP's online weight loss courses.

Are You Tired of Being Lied to By the Weight Loss Industry For Profit?  

Are You Ready to Admit There's No Quick Fix, Just Hard Work & Effort?

Are You Ready to Find Lasting Success for the First Time, Ever?

Our fat-loss plan is Simple, but it isn't Easy. As Kim Rodes shares during consultations and our courses, "It was simple. I just followed Wayne's direction to the Tee, but progress required focus and hard work."

The bottom line is it works. We're not going to lie. This journey requires commitment and attention to detail. You know the definition of failure, so stop going through the same old, counterproductive, and possibly dangerous weight-loss motions. And another tip, once we start, it's no longer about weight loss. It's all about fat loss from then on.

I've learned, over the past 35 years as a thought leader in this field, that a balance of gentle support and tough love is required from my end. Here's the tough love part. You might as well stop torturing yourself and give up on attaining your body makeover ideal if you are not ready to roll up your sleeves, commit to the effort, and forget everything you think you know about fat loss.

Introducing Our Introductory Level Online Course

"Fat Loss Fundamentals" is a 4-Module, 22 Lesson course that provides the information and support you need to begin your weight-loss/body composition change journey.

The suggested retail price for "Fundamentals" is $100, but it's available for a limited time at 50% off (deducted at checkout) plus gifts, just for taking a survey.                  

Introduction and preparation for success

Module 1, Lesson 1, prepares participants for success across all aspects of their weight-loss journey. All WCHP programs and services, including our weight loss courses, are fully supported by resources researched and written by Wayne. These resources and all other preparations are briefly discussed here.

What makes 21st century fat loss so difficult?

Our ancient genetic makeup contributes to our inability to maintain a healthy weight. Tips and tricks to fool our DNA into allowing fat to "disappear" is a central theme of this course.

Losing weight is easy; losing fat safely and effectively is a huge challenge

All "Weight Loss" scenarios are explained within the context of the energy balance and weight control equation. We'll help you manipulate it to focus on fat loss.

All the nutrition tools you need to eat for fat loss

Much confusion exists regarding what to eat, what not to eat, and the role of macro- and micronutrient consumption. We will clear up the misconceptions.

Kim Rodes, one year and 70 lbs. of fat loss later.

Physical activity and exercise were instrumental components of Kim's fat loss regimen and her success. Hear and learn from the expert and the expert in training (also prize student), Kim, on how she accomplished her body composition makeover.

It's true, our program  provides the only safe and effective pathway to sustainable fat loss

I call Module 4, Lesson 4, the “Buy in” lesson. We believe “Blueprint” is the only weight loss plan you will ever need. For starters, it's not a weight loss plan, it's a FAT LOSS mission. The reasons for our confidence will be abundantly clear after you complete this lesson.

Losing weight is about so much more than just seeing the number on the scale go down.

A "body makeover" highlighted by significant improvement in body composition is about unlocking a whole new level of health, energy, and confidence. This Lesson is designed to fire you up as you discover the spectacular benefits of dropping fat the Blueprint way. You’ll see how the right approach transforms fat loss into lasting transformation, not frustration a struggle.

You can blame cavemen and cavewomen for making weight loss hard.

It's true that we share "Thrifty" genes with our paleo ancestors, which enabled them to survive conditions that no longer apply in the 21st century. Good for them, bad for us. We'll explain the genetic dilemma present day humans face and provide the "work around" needed to thrive at fat loss in spite of our genetic disadvantages.

Add WCHP membership to your course enrollment

WCHP Community Membership is your foundation for transformation. Research proves it: people in fat loss programs are five times more likely to succeed when they tap into ongoing community and peer support.  

That’s why the WCHP “Thrive” Community isn’t just a forum—it’s your built-in support system, complete with a dedicated “Blueprint” cohort to keep you engaged and on track. As a member, you also unlock exclusive access to live group coaching: six powerful virtual sessions included with your core membership and up to fourteen coaching touchpoints each month when you choose advanced add-ons.

Your success isn’t left to chance—it’s fueled by science, community, and coaching.

This course doesn't end! 

This is where your "Blueprint to Burn" course investment pays dividends for years after you earn your certificate of completion. Module 14, "After Burn," will continue to add lessons, providing students and alumni with a continuous source of cutting-edge energy balance, exercise, metabolic, and fat loss science. We'll continue to cut through the myth and junk science associated with amateur, popular literature generated fat loss information. Access to your full course is always available to you.

 Success Rates for Safe, Effective, Long-term Fat Loss Attempts Are Abysmal. Break The Vicious Weight Loss - Fat Re-Gain Roller Coaster Ride. Join Us For Truth in Fat Loss Science and Years of Continued Information and Support.

As many as 108 million people may be on diets in the U.S. right now. It's also estimated that 95% of all diets fail, and dieters typically make four or five attempts per year [1]. 

1. Svetkey LP, Stevens VJ, Brantley PJ, et al. Comparison of strategies for sustaining weight loss: the weight loss maintenance randomized controlled trial. JAMA. 2008;299(10):1139–1148.