BE HEALTHY, FIT, and FEARLESS
This Is The Wellness Experience You’ve Been Searching For But Didn’t Know Existed! We Provide Women the Training and Support They Need to Discover Elite Nutritional Health, Fitness, and a strong, empowered Mindset

There is a Super-Hero Within You Begging to be Released!
 Introduce youself to her by achieving dynamic health and getting in the best shape of your life. How will this happen? We will show you how to mimick the lifestyles of female Viking warrior "Shield-maidens," the healthiest, strongest, and most empowered women the world has ever known.Â
Wayne Coolidge, M.Ed., has designed a scientifically validated course of action formulated from historical "best practices" and 42 years of work and "cutting edge" experience as a transformational fitness trainer, nutrition professional, and wellness consultant.
Your guide, Kim Rodes (right), poses to celebrate her "before and after" picture, recognizing one year to the day of her participation in our Shield-maiden nutrition, training, and empowerment program. Now She's an owner.


Join Kim and Wayne in the exclusive Shield Maiden Life membership community.
You'll receive access to women-only online coaching, information calls with Q&A sessions, and membership in the "Shield Wall" community forum.  Add Shield Maiden Life to your WCHP basic membership and jumpstart your journey with elite, female-centric health, nutrition, fitness, and empowerment training. All of this is added to your basic WCHP membership, nearly doubling your opportunities for live, online educational, and coaching opportunities.
Super-charge your body with performance nutrition and Supplementation
Studying healthy, physically dominant cultures' lifestyle characteristics provides valuable insight into improving human performance and enhancing 21st-century wellness. Research reveals strong historical and forensic evidence that Scandinavians were some seriously fit and healthy people during the Viking age. Scandinavian and Shield Maiden warrior women owed much of their physical prowess to the food they ate.
 Learn why the Scandinavian diet, especially when combined with elements of other ancestral diet plans like Paleo and Mediterranean, creates a near-perfect eating plan and results in positive genetic expression. Not only will you learn why these diet practices are superior, but you will learn how to implement an individualized plan into your lifestyle to meet your health and wellness goals best


Conquer your world with a powerful Shield maiden mindset
An article published in the Guardian; Oct. 24, 2016, entitled “Why Iceland is the best place in the world to be a woman” provides historical clues for the creation of the Shield-maiden mindset. “For centuries, this seafaring nation’s women stayed at home as their husbands traversed the oceans. Without men at home, women played the roles of farmer, hunter, architect, builder. They managed household finances and were crucial to the country’s ability to prosper.” Viking women were fierce and fiercely independent. Women in Viking times enjoyed more rights and freedom than women of perhaps any other culture and likely more rights and freedoms than women in many present-day societies. There is evidence that women accompanied men on these excursions, possibly as Shield-Maidens.Â
Kittie Bernott writes in her Feb. 25 issue of the Shield Maiden’s Sanctum: the human spirit paints a picture of the shieldmaiden as a woman who cared about honor, prided herself on both inner and outer strength, and fought for the people and the causes that she loved. The shield-maiden spirit lives on in any person who holds these things dear.
Focus your training and fitness regimen to become "Shield-maiden Strong."
Viking era men and women had few, if any, adversaries that they could not dominate. They profited from a near-perfect balance of nutrition, mindset, occupation, and training. Physically, they were robust and powerful.
Vikings were farmers first, and their physical strength and stamina profited from meeting the challenges of a tough existence in a challenging, sometimes brutal environment. They worked and trained to develop power and strength in the area of their bodies they referred to as their “battle Chassis.” It’s interesting to me how the foundational elements of fitness have come full circle. The muscle groups Vikings once referred to as their battle chassis are known to 21st-century fitness enthusiasts as their core.
Viking men and Shield-maidens were formidable and usually superior warriors because they could handle their weapons AND had the “rear end” to back it up. We’ll train all other elements of fitness as well to ensure that you get into the best physical condition possible.

Family-Sisterhood-Community
Shield-maiden Life forums, curricula, and events strengthen family ties while building life-long relationships, camaraderie, and a strong sense of community.
Membership includes the "Shield Wall" forum where you and your Shield-maiden sisters benefit from friendly conversation, tips, and knowledgeable advice.
At right, "Infield Jen" broke a stock car racing glass ceiling by being the first woman "over the wall" to fuel a car/truck during a NASCAR-sanctioned event.
"Wayne and Shield Maiden Life strength training gave me the power and confidence to compete in the male-dominated world of NASCAR racing." ~ Jenn C.
Â


Add on to your WCHP Membership with a Shield Maiden Life Community Membership for:
$9.95
Top features
Â
Create a Sustainable Lifestyle and Build the Body You Want Without Restrictive Diets. This is what you get:
- Proprietary Health, Nutrition, & Weight Loss Information
- Cutting Edge Fitness Regimens & Tips, Including Video
- The 'Shield Wall' Information and Support Community
- Members-Only Meetings and Information Exchanges
- Opportunities to benefit from all SML Offerings, Including discounts on Individual & Group Training/Consultations, Personal Training, Health Coaching Packages, Products, Online Courses, Retreats, and The "Shield Summit" Convention Â
- IMMEDIATE BONUS SAVINGS - An opportunity for a 1-hour wellness consultation at 50% savings at check out.