Who We Are
Greetings, I'm Wayne, founder of Wayne Coolidge Health Promotion. For 42 years, I've been educating, supporting, and empowering individuals to thrive in all areas of their lives.
Kim and I are high-performance health architects, motivators, part-time educators, and full-time wellness strategists. We combine science-backed insights with clear and accurate messaging to craft content that empowers clients and members to lose fat, gain muscle, improve fitness, optimize metabolic health, prevent disease, and enhance their overall well-being.
We've designed a safe and dependable digital space where education meets transformation, turning followers into members and members into lifelong advocates for their Health and productive longevity. Join us!
Kim's before and after photos above show her results after one year of consultation and training.
How We Do It
Wayne has pioneered the concept that “mimicking lifestyle characteristics of our ancient ancestors results in health-enhancing genetic expression, leading to healthy aging and ultimate wellness.” His expertise lies in designing lifestyle-optimization strategies based on validated science and Paleo principles to enhance the health and fitness status of WCHP members and clients.
"Who writes two books with 478 pages and 237 scientific references to support his membership website? Wayne does."
~Kim Rodes, co-owner of WCHP
Physical Activity & Fitness Training for strength, health, and empowerment.
Wayne Coolidge Health Promotion Presents:
Our six pillars of consultation, training, and information services that promote health, fitness, and productive longevity.
(Click on images for additional information)
Nutritional Competence to fuel the body and promote optimal cellular function and prevent disease.
Expertise in Toxicity Avoidance to preserve optimal genetic expression and productive longevity.
Fat loss and Metabolic Health for wellness, mobility & longevity.
Heart Rate variability (HRV) Assessment and Consultation focusing on the biomarker most indicative of human health and disease status.
Is there a simple, scientifically validated road- map that will lead us to a life of health, wellness, and productive longevity? The answer is yes, and that path is as old as human history. Modern health and fitness advice has failed us. Join us, get it right, and thrive, perhaps for the first time.
Become a Member
WCHP Membership and Benefits:
In four decades of work in health promotion, Wayne has positively influenced the health and well-being of several thousand clients. That's not enough! Wayne and Kim have designed a more inclusive, far-reaching WCHP by organizing and refining time-honored wellness techniques and strategies to provide wellness-creating services that will support exponentially more people.
What You Get:
- Access to WCHP's vast health promotion and fitness training resource library. Our library hosts seventy-plus informational and "how to" documents and videos, and our inventory cache grows weekly.
- Access to and support for our proprietary "Individualized Lifestyle Assessment and Summary Tool" (ILAST), the official lifestyle management instrument of Wayne Coolidge Health Promotion. When engaged, this product features a lifetime benefit far exceeding the monthly cost of the WCHP membership.
- Admission to the "Thrive" community, our vibrant members-only forum where like-minded individuals come together to share insights, tips, and encouragement.
- Access to weekly coaching sessions designed to empower you with knowledge regarding nutrition, fitness, fat loss, toxicity avoidance, disease prevention, and motivation.
- Invitation to members-only live training on emerging health/wellness issues and Q&A sessions that keep you informed and engaged. Episodes are cached and saved in the resource library for future access.
- Eligibility for an incredible 50% discount (only $27.95) at checkout on our introductory online course, "Foundations of Aging, Fat Loss, Fitness, and Health," ensuring you receive the most current and scientifically validated information from the start.
- A 10% discount on all WCHP paid consultation, training, and online courses except for memberships and the "foundations" course, which is already discounted to 50% with membership.
- The opportunity to join Kim and me "on the inside," where we will meet and help you determine your health and fitness goals and make progress and gains that you never thought possible. Please Join Us!
Rene H
I was Wayne's second client when he moved his "Flex'Time" Personal and Corporate Health/Fitness consulting company from Burlington, VT, to Charlotte, NC, in 1992. He has been my personal trainer, my nutrition expert, and all things health and wellness related to me and my family since then. Wayne is the best and, in my opinion, has no peers in the health and fitness world. If you can work with him, take his online courses, or join his community, do it!
Karine P (Book & Membership)
By Wayne Coolidge, Paleo Perspectives on Aging, Fat Loss, Fitness, and Health is an exceptional guide that masterfully integrates scientific knowledge with ancestral wisdom to promote optimal health and vitality. This transformative resource provides actionable strategies for incorporating nutrition, fitness, and toxin-free living, drawing inspiration from the lifestyle practices of our ancient ancestors.
I highly recommend this book to healthcare providers, nutritionists, wellness enthusiasts, and anyone seeking to transform their health or assist others in achieving their goals. Wayne Coolidge Jr.'s insights move beyond theory to offer realistic solutions for fat loss, fitness, and healthy aging.
For those looking for coaching and support, joining the Wayne Coolidge Health Promotion Membership can be incredibly beneficial. This program, led by Wayne Coolidge and Kim Rodes, offers expert guidance to help individuals crush their goals even faster .
Robyn B
2025 marks a 30-year span for me working with Wayne as my trainer and sports science consultant. His knowledge of health promotion, disease prevention, and sports science is vast, and he knows how to apply it to his clients. As science and research-driven as he is, he can relate to and share that knowledge with his clients. I recommend Wayne for all of your health/fitness training and consulting needs.
