Wayne Coolidge Health Promotion is an online, Integrated Wellness Membership Community. We provide clients the training and support they need to become Healthy, Fit, and Fearless, inspiring them to become lifelong advocates for their health and well-being.

Who We Are
Kim and Wayne combine science-backed insights with clear and accurate messaging that encourages clients and members to lose fat, gain muscle, improve fitness, optimize metabolic health, prevent disease, become mentally strong, and thrive in all areas of their lives.
Below are the before-and-after photos of Kim, a former client and current co-owner, showing her results after one year of our proprietary lifestyle consultation and training. Now, she'll be coaching you!

"Who writes two books and two research papers combining 511 pages and 276 scientific references to support his membership website? Wayne does."
~Kim Rodes, co-owner of WCHP and Shield Maiden Life

Rene H
I was Wayne's second client when he moved his "Flex'Time" Personal and Corporate Health/Fitness consulting company from Burlington, VT, to Charlotte, NC, in 1992. He has been my personal trainer, my nutrition expert, and all things health and wellness related to me and my family since then. Wayne is the best and, in my opinion, has no peers in the health and fitness world. If you can work with him, take his online courses, or join his community, do it!

Brad P
Congratulations on the Membership Community Website, Wayne! I'm looking forward to reading your book and joining your group! Having worked with you for many years, I can honestly say that there is no better! The results I achieved from your guidance and input into my daily life were then, and still are, unprecedented!! Thank you so much, and again, congratulations!!

Robyn B
2025 marks a 30-year span for me working with Wayne as my trainer and sports science consultant. His knowledge of health promotion, disease prevention, and sports science is vast, and he knows how to apply it to his clients. As science and research-driven as he is, he can relate to and share that knowledge with his clients. I recommend Wayne for all of your health/fitness training and consulting needs.
Unlock Your Wellness Potential with a WCHP Community Membership for $25.00
This value-packed offer provides access to one of the most efficient, effective, and affordable wellness coaching roadmaps available. As a member, you’ll receive cutting-edge information, community support, and expert coaching. Membership add-ons are available to upgrade your experience, but first, purchase the core WCHP Community Membership. Everyone Starts Here!
What you get:
- Access to WCHP's vast health promotion and fitness training resource library. Our library hosts nearly 100 informational and "how-to" documents and videos, and our inventory cache grows weekly.
- Access to and support for our proprietary "Individualized Lifestyle Assessment and Summary Tool" (ILAST), the official lifestyle management instrument of Wayne Coolidge Health Promotion. When engaged, this product alone offers a lifetime benefit that far exceeds the monthly cost of the WCHP membership.
- Admission to the "Thrive" community, our vibrant members-only forum where like-minded individuals come together to share insights, tips, and encouragement.
- Access to weekly (six per month) coaching/Q&A sessions designed to keep members informed and engaged, empowering them with knowledge regarding nutrition, fitness, fat loss, toxicity avoidance, disease prevention, and motivation. Episodes are cached and saved in the resource library for future access.
- A 5% "members discount" on WCHP services, including wellness evaluations, consultations, trainings, and online courses. This discount does not apply to Shield Maiden, Master's, or Doctoral Community Group membership upgrades.
- Membership in our affiliate program, which pays a 10% commission on all referred products and services, including memberships, which are paid on an ongoing, month-to-month basis.
- The opportunity to join Kim and me "on the inside," where we will meet and help you determine your health and fitness goals and make progress and gains that you never thought possible. Please Join Us!
***Important Purchasing Notice!
Add-on memberships to our core WCHP membership are available for purchase after the initial WCHP membership is made. Unfortunately, cart purchasing is not available for recurring membership charges. After purchasing WCHP, return to the site and proceed to the membership price cards below. We don't bundle membership types to allow members the flexibility to add, drop, or switch add-on membership types without having to delete the original WCHP membership, which would result in a loss of your work and status.
What Is The Number One, Most Beneficial Thing you Can Do To Exponentially Accelerate Your Health & Fitness Trajectory?
In 42 years as a health and fitness professional I've been asked this question more than any other. I now have a definitive, scientifically validated answer. It is to test your deep parameter Heart Rate Variability indices and utilize the reported results to optimize a healthy, anti-aging centered lifestyle. We're not talking about rings and watches, or even chest straps here. We're talking about clinical-grade ECG technology borrowed from the world of cardiology and recently reinvented to power the ultimate in wellness interventions. Visit our HRV webpage, button below, for more information, but we advise you not to purchase until you select a membership which will save you 5 to 15%, depending on membership, on all of your WCHP products and services.
More HRV Information
Wayne Coolidge Health Promotion Presents:
Our six pillars of consultation, training, and information services promote health, fitness, and productive longevity.
(Click on images for additional information)
Karine P Testimonial (Membership & Book)
For those looking for coaching and support, joining the Wayne Coolidge Health Promotion Membership can be incredibly beneficial. This program, led by Wayne Coolidge and Kim Rodes, offers expert guidance to help individuals crush their goals even faster.
Wayne's book, Paleo Perspectives on Aging, Fat Loss, Fitness, and Health is an exceptional guide that masterfully integrates scientific knowledge with ancestral wisdom to promote optimal health and vitality. This transformative resource provides actionable strategies for incorporating nutrition, fitness, and toxin-free living, drawing inspiration from the lifestyle practices of our ancient ancestors.
I highly recommend this book to healthcare providers, nutritionists, wellness enthusiasts, and anyone seeking to transform their health or assist others in achieving their goals. Wayne Coolidge Jr.'s insights move beyond theory to offer realistic solutions for fat loss, fitness, and healthy aging.

Nugget, the Mini-Me Bot, is Lurking Bottom Right, Waiting for a Question. Ask Him Anything, Health and Fitness Related.
Nugget's health promotion brain is loaded with 42 years of Public Health, Community Health, academic, research, and client experience. Everything from his virtual mouth is Wayne Coolidge M.Ed.'s exclusive intellectual property downloaded (fed to him) via three books, many dozens of scientific papers and articles, and speech transcripts.
His answers are vetted and scientifically validated, but he will share scientifically informed opinions on occasion. Nugget is forbidden to access the internet or AI, and his responses are Wayne's exclusively. His (Wayne's) opinion should never be sought for or construed as medical advice. Go ahead and give him a test drive !
Three Outstanding Membership Add-ons to Accelerate Your Progress
At any time, you have the option to upgrade your membership for just $15.00 more per month. By combining all the advantages of your core membership with an add-on creats a more detailed, comprehensive, and exclusive membership experience for about the cost of a single moderately priced dinner each month.
These value-rich enhancements to your WCHP core membership are designed to accelerate your progress by providing:
- Expanded Coaching: Benefit from more personalized guidance and support from experienced wellness professionals.
- Advanced Health Science Concepts: Gain focused exposure to the latest advancements in health science, delivered in a more exclusive and supportive setting.
- Exclusive Community Access: Connect with like-minded members who share your commitment to optimal health and lifelong vitality.
These industry-leading add-ons are crafted to help you achieve greater results and deepen your understanding of wellness, making your journey even more rewarding.

The Master's Level Community and Group Coaching Membership
$15.00
Top features
- All the features and benefits of the WCHP introductory Membership Plus:
- Two additional monthly training, coaching, and Q&A sessions, increasing your total possible online contacts to eight per month.
- Exclusive Master's level only cohort group in the "Thrive" Members Forum.
- More advanced and cutting-edge health science studies in smaller group settings.
- A 10% "members discount" on WCHP services, including wellness evaluations, consultations, trainings, and online courses.

The Shield Maiden Life Women's Empowerment Community Membership
$15.00
Top features
- All the features and benefits of the WCHP introductory Membership Plus:
- Two Additional Monthly Training/Coaching/Q&A. sessions, increasing your total possible online contacts to eight per month.
- Exclusive Shield Maiden Community cohort group only channel in the "Thrive" Members Forum.
- More advanced and cutting-edge health science and woman- specific studies in smaller group settings.
- A 10% "members discount" on WCHP services , including wellness evaluations, consultations, trainings, and online courses.

The Doctoral Level Consultation, Coaching & Mastermind Community
$395
Top features
- All the features and benefits of the Master's Level or Shield Maiden Life Community Membership, plus:
- One Hour of personal Health/Fitness consultation per Month ($250.00 value).
- Invitation to join Master's or Shield Maiden group coaching, plus Two Monthly Doctoral Coaching/Q&A sessions, increasing your total possible online group contacts to twelve per Month.
- Two Mastermind Consortium sessions per month that feature participation in readings, research, and community health discussions.
- Exclusive Doctoral-level only cohort group channel in the "Thrive" Members Forum.
- A 15% "members discount" on WCHP services.
Want More Information On The Shield Maiden Life Community Membership?
Visit our SML webpage to dig deeper into the benefits of "Eating, Training, and Thinking Like a Shield Maiden." If you've already purchased WCHP and the SML add-on, that's okay; go there to get inspired. If you have purchased WCHP but not the add-on, you can purchase it separately, or go there and buy both memberships. The strong women below are all "Shield Maiden" participants in our program, including Kim, Top left, to the right of Jen. Kim was the first.
More Information/Purchase




