Who We Are
We are an online Health, Fitness, and Fat Loss Membership Community. Kim and Wayne combine science-backed insights with clear and accurate messaging that encourages clients and members to lose fat, gain muscle, improve fitness, optimize metabolic health, prevent disease, become mentally strong, and thrive in all areas of their lives.
Wayne Coolidge Health Promotion (WCHP) provides clients with the training and support they need to create a wellness-infused, empowered life. We offer three cutting-edge membership options to meet your unique needs.
They are:
1. The introductory Wayne Coolidge Health Promotion Community Membership.
2. The Shield Maiden Life Women's Health, Fitness, and Empowerment Community Membership.
3. The Healthy Dynamic Fat Loss lifestyle coaching, training, and support community Membership.
Below are the before-and-after photos of Kim, a former client and current co-owner of Wayne Coolidge Health Promotion (WCHP).
Her results were achieved after 1 year (to the day) working through our proprietary Healthy Dynamic Fat Loss (HDFL) Program. Now, she'll be helping to coach you!
Click on Kim if body fat loss combined with dynamic health were your primary reasons for visiting us. You'll be directed to our Fat Loss Web Page, which provides access to expert guidance and instruction, as well as the complete HDFL program, including our online courses.
Nugget, the Mini-Me Bot, is Lurking in the Bottom Right Corner, Waiting for a Question. Ask Him Anything, Health and Fitness Related.
Nugget's health promotion brain is loaded with 43 years of experience in Public Health, Community Health, academia, research, and client work. Everything from his virtual mouth is Wayne Coolidge M.Ed.'s exclusive intellectual property downloaded (fed to him) via three books, many dozens of scientific papers and articles, and speech transcripts.
His answers are vetted and scientifically validated, but he will share scientifically informed opinions on occasion. Nugget is forbidden to access the internet or AI, and his responses are Wayne's exclusively. His (Wayne's) opinion should never be sought for or construed as medical advice. Go ahead and give him a test drive!
WCHP Consultation Services: Theory and Practice
I am Wayne Coolidge Jr., M.Ed., author, speaker, and innovative Health Promotion Scholar-practitioner. I help people identify the deeper, root causes of their health and wellness challenges and provide them with scientifically validated, innovative, and personalized solutions. 43 years and more than 35,000 hours of face-to-face consultation and training experience later, clients continue to emerge from my programs skilled, focused, energized, and likely to succeed in their quest to create a more perfect version of themselves.
I'm NOT a health coach. I'm a Health Promotion Scholar-practitioner. My consulting style is patterned from the scholar-practitioner model, which emphasizes learning about or recognizing problems, examining them closely, and searching for productive solutions. To function optimally, the human body requires identifying its needs, providing it those resources, and staying out of its way. That has been my strategy for client success since 1983.
Below: The Six Pillars of WCHP Health and Wellness Consultation Services.
Nutritional Competence to fuel the body and promote optimal cellular function and prevent disease.
Physical Activity & Fitness Training for strength, health, and empowerment.
Expertise in Toxicity Avoidance to preserve optimal genetic expression and productive longevity.
Fat loss and Metabolic Health for wellness, mobility & longevity.
Heart Rate variability (HRV) Assessment and Consultation focusing on the biomarker most indicative of human health and disease status.
Master’s Level Health/Fitness Consultation
$485
What You Get:
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A four-part, two-consultation wellness intervention that blends ancestral health principles with the groundbreaking science of epigenetics, offering clues from your unique physiology and experiences.
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A Pre-Conference Survey followed by an initial fact-finding consult that dives deep into your current lifestyle.
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A research-based Report of Findings that highlights key insights specific to you and your health and fitness needs.
- A second consult outlining your personalized road map to success—equipping you with actionable steps for lasting change.
Master's Level Fat Loss Consultation/coaching
$485
What You Get:
- A 4-part, 2-session intervention designed to develop a personalized plan that considers your unique physiology, personality, and past experiences.
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A Pre-Conference Survey followed by an initial fact-finding consult that dives deep into your current lifestyle.
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A research-based Report of Findings that highlights key insights specific to you and your health, fitness, and fat loss needs.
- A second consult outlining your personalized road map to success—equipping you with actionable steps for lasting change.
Need Some Background Before Purchasing?
"Who writes two books and two research papers combining 511 pages and 276 scientific references to support his membership website? Wayne does."
~Kim Rodes, co-owner of WCHP and Shield Maiden Life
Rene H
I was Wayne's second client when he moved his "Flex'Time" Personal and Corporate Health/Fitness consulting company from Burlington, VT, to Charlotte, NC, in 1992. He has been my personal trainer, my nutrition expert, and all things health and wellness related to me and my family since then. Wayne is the best and, in my opinion, has no peers in the health and fitness world. If you can work with him, take his online courses, or join his community, do it!
Brad P
Congratulations on the Membership Community Website, Wayne! I'm looking forward to reading your latest book and joining your group! Having worked with you for many years, I can honestly say that there is no better! The results I achieved from your guidance and input into my daily life were then, and still are, unprecedented!! Thank you so much, and again, congratulations!!
Robyn B
2025 marks a 30-year span for me working with Wayne as my trainer and sports science consultant. His knowledge of health promotion, disease prevention, and sports science is vast, and he knows how to apply it to his clients. As science and research-driven as he is, he can relate to and share that knowledge with his clients. I recommend Wayne for all of your health/fitness training and consulting needs.
Karine P Testimonial (Membership & Book)
For those looking for coaching and support, joining the Wayne Coolidge Health Promotion Membership can be incredibly beneficial. This program, led by Wayne Coolidge and Kim Rodes, offers expert guidance to help individuals crush their goals even faster.
Wayne's book, Paleo Perspectives on Aging, Fat Loss, Fitness, and Health is an exceptional guide that masterfully integrates scientific knowledge with ancestral wisdom to promote optimal health and vitality. This transformative resource provides actionable strategies for incorporating nutrition, fitness, and toxin-free living, drawing inspiration from the lifestyle practices of our ancient ancestors.
I highly recommend this book to healthcare providers, nutritionists, wellness enthusiasts, and anyone seeking to transform their health or assist others in achieving their goals. Wayne Coolidge Jr.'s insights move beyond theory to offer realistic solutions for fat loss, fitness, and healthy aging.
Choose One of the Three WCHP Membership Options to Accelerate Your Progress
The WCHP Community membership is our core option. This value-packed offer provides access to one of the most efficient, effective, and affordable wellness coaching roadmaps available. As a member, you’ll receive cutting-edge information, community support, and expert coaching.
The Shield Maiden Life and the Healthy Dynamic Fat Loss membership options are bundled, value-rich enhancements to your WCHP core membership. They are designed to accelerate your progress by providing:
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Expanded Coaching: Benefit from additional monthly coaching and support calls hosted by experienced wellness professionals.
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Advanced Health Science Concepts: Gain focused exposure to the latest advancements in health science, delivered in a more exclusive and supportive setting.
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Exclusive Community Access: Connect with like-minded members who share your commitment to optimal health and lifelong vitality.
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Increased Member Discounts: Discounts on WCHP products and services are increased for premium memberships to 10% (SML) and 15% (HDFL).
Choose one of WCHP's industry-leading memberships crafted to help you achieve greater results and deepen your understanding of wellness from the options below.
WCHP Community Membership
$19.95
Top features
- Access to WCHP's vast health promotion and fitness training resource library. Our library hosts nearly 100 informational and "how-to" documents and videos.
- Admission to the "Thrive" community, our vibrant members-only forum where like-minded individuals come together to share insights, tips, and encouragement.
- Access to weekly (six per month) coaching/Q&A sessions designed to keep members informed and engaged, empowering them with knowledge regarding nutrition, fitness, fat loss, toxicity avoidance, disease prevention, and motivation.
- A 5% "members discount" on WCHP services, including wellness evaluations, consultations, trainings, and online courses.
- Membership in our affiliate program, which pays a 10% commission on all referred products and services, including memberships, paid on an ongoing, month-to-month basis.
- The opportunity to meet Wayne and Kim "on the inside," where we will help you reach health and fitness goals and make progress that you never thought possible.
SML/WCHP Women's Community Membership
$29.95
Top features
- For Women only.
- All the features and benefits of the WCHP introductory Membership Plus:
- Membership in a program designed to put you on the pathway to becoming healthy, fit, and fearless, unlocking the healthiest, most dynamic, and empowered version of you.
- Introductory (Founding Member) pricing (through 2026) that will never increase.
- Four Additional Monthly Training/Coaching/Q&A. sessions, increasing your total possible online contacts to ten per month.
- Exclusive Shield Maiden Community cohort group only channel in the "Thrive" Members Forum.
- More advanced and cutting-edge health science and women-specific training and coaching in smaller group settings.
- A 10% "members discount" on WCHP services, including wellness evaluations, consultations, trainings, and online courses.
WCHP/SML/HDFL Community Membership
$39.95
Top features
- All the features and benefits of the WCHP introductory Membership and the SML Membership Plus:
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Membership in a program designed to help you eliminate excess body fat, build lean muscle, and unlock the healthiest, most dynamic, and empowered version of you.
- Introductory (Founding Member) pricing (through 2026) that will never increase.
- Eight Additional Monthly Training/Coaching/Q&A. sessions, increasing your total possible online contacts to fourteen per month.
- Access to the exclusive Healthy Dynamic Fat Loss Community cohort group channel in the "Thrive" Members Forum.
- More advanced and cutting-edge health science and fat loss-specific training and coaching in smaller group settings.
- A 15% "members discount" on WCHP services, including wellness evaluations, consultations, trainings, and online courses.
Want More Information On The Shield Maiden Life Community Membership?
Visit our SML webpage to dig deeper into the benefits of "Eating, Training, and Thinking Like a Shield Maiden." If you've already purchased the WCHP/SML Bundle, that's okay; go there to get inspired. The strong women below are all "Shield Maiden" participants in our program, including Kim (top left), to the right of Jen, Molly, and Elizabeth (left to right). Kim was the first.
More Information/Purchase
